One can liken the roof of a house to a lady’s hair—they’re seen as the crowning glory, worthy of attention and maintenance. A visually appealing, highly functional roof can add value to any home when it’s up for sale. However, the most durable or most appealing of materials will not stand very long with poor installation. It’s important, thus, to consult only with a licensed and reputable roofer in Palo Alto or nearby areas. RealEstate.com knows a thing or two about bogus contractors, as evidenced in this short excerpt from an article posted on the site.